{"product_id":"washable-rug-eterna-cream","title":"Eterna Cream Washable Berber Rug","description":"\u003ch4\u003eA Softer, Easier Way to Live with Rugs\u003c\/h4\u003e\u003cp\u003eThe Eterna Cream Washable Rug proves that comfort and practicality can share the same floor space. Finished in a soft, Berber-inspired pattern and a calm cream tone, it brings gentle texture and warmth to any room while staying genuinely easy to live with. Whether it sits beneath a coffee table, along a hallway, or anchors a living room, this is a rug built for real, busy homes rather than showrooms.\u003c\/p\u003e\u003ch4\u003eWhy You'll Love It\u003c\/h4\u003e\u003cp\u003eThe chenille surface is woven to a durable 1100 gr\/m² density, giving the rug a smooth, cosy feel underfoot that holds its shape through daily use. A low-profile 5 mm pile keeps the look neat and streamlined, so doors swing freely and high-traffic areas stay comfortable without any bulk or trip hazard. Spills and everyday mess are no match for it either, as the rug is fully machine washable and stain-resistant, simply wash at 30 °C and let it air dry to keep it looking fresh year after year.\u003c\/p\u003e\u003cp\u003eUnderneath, a non-slip backing made from a blend of thermoplastic rubber and cotton keeps the rug firmly in place on most floor types while supporting a more sustainable choice for your home. The dense chenille pile also helps absorb sound, softening footsteps and echo to make busy rooms feel calmer and quieter. It is fully compatible with underfloor heating too, so warmth comes straight through the rug for cosy comfort whatever the season. The subtle Berber pattern is versatile enough to blend into modern, neutral, or relaxed interiors, making it an easy addition to almost any room in the house.\u003c\/p\u003e\u003ch4\u003eHow to Use\u003c\/h4\u003e\u003cp\u003eLay the rug flat on a clean, dry floor and allow it to settle for a few hours before use so it lies smoothly. For everyday care, shake or vacuum on a low setting to lift dust and debris. When it needs a deeper clean, machine wash at 30 °C on a gentle cycle, then reshape while damp and lay flat or hang to air dry. Avoid tumble drying to protect the chenille pile and non-slip backing.\u003c\/p\u003e\u003ch4\u003eDimensions \u0026amp; Specifications\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eAvailable sizes: 80 x 150 cm, 67 x 200 cm, 120 x 170 cm, 160 x 230 cm\u003c\/li\u003e\n\u003cli\u003ePile height: 5 mm\u003c\/li\u003e\n\u003cli\u003ePile density: 1100 gr\/m²\u003c\/li\u003e\n\u003cli\u003eWeight: 2.4 kg (80 x 150 cm)\u003c\/li\u003e\n\u003cli\u003eBacking: thermoplastic rubber and cotton blend\u003c\/li\u003e\n\u003cli\u003eCare: machine washable at 30 °C\u003c\/li\u003e\n\u003cli\u003eUnderfloor heating compatible: yes\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch4\u003eFrequently Asked Questions\u003c\/h4\u003e\u003cp\u003e\u003cstrong\u003eWhat is the Eterna Cream rug made from?\u003c\/strong\u003e\u003cbr\u003eIt has a chenille pile woven to a 1100 gr\/m² density, with a non-slip backing made from a blend of thermoplastic rubber and cotton.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCan I machine wash this rug at home?\u003c\/strong\u003e\u003cbr\u003eYes, it is designed to be machine washable at 30 °C, making it ideal for busy households and high-traffic rooms.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIs this rug suitable for underfloor heating?\u003c\/strong\u003e\u003cbr\u003eYes, the Eterna Cream rug is compatible with underfloor heating, so it will not affect heat coming through the floor.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhat sizes are available?\u003c\/strong\u003e\u003cbr\u003eIt comes in four sizes: 80 x 150 cm, 67 x 200 cm, 120 x 170 cm, and 160 x 230 cm, so you can choose the best fit for your space.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWill the rug slip on my floor?\u003c\/strong\u003e\u003cbr\u003eNo, the non-slip backing is designed to keep it securely in place on most hard flooring.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow do I care for the rug day to day?\u003c\/strong\u003e\u003cbr\u003eShake or vacuum on a low setting regularly, and machine wash at 30 °C whenever it needs a deeper clean.\u003c\/p\u003e","brand":"The Rugs","offers":[{"title":"80X150 cm","offer_id":54830419018074,"sku":"WASHNM_NOMADX_080X150","price":56.9,"currency_code":"GBP","in_stock":true},{"title":"67X200 cm","offer_id":54830419050842,"sku":"WASHNM_NOMADX_067X200","price":56.9,"currency_code":"GBP","in_stock":true},{"title":"120X170 cm","offer_id":54830419083610,"sku":"WASHNM_NOMADX_120X170","price":89.9,"currency_code":"GBP","in_stock":true},{"title":"160X230 cm","offer_id":54830419116378,"sku":"WASHNM_NOMADX_160X230","price":179.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0821\/5979\/6570\/files\/nomad-beige-rug-6.jpg?v=1790075539","url":"https:\/\/proleno.com\/products\/washable-rug-eterna-cream","provider":"Proleno","version":"1.0","type":"link"}